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34 Top Mobile Mobile / Advertising Case Studies

Top mobile advertising / marketing case studies from the leading digital agencies and brands – UK and worldwide
Compiled by Ed Mahony of Newsdrilldigital.com, 2014
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Tesco Choc A Block. Augmented Reality 
Scan their ChokaBlok bar using the ‘Tesco Discover’ app to reveal a video of the ChokaBlok factory and the delicious chocolate range being created by the Choklateers



M&S bring a whole new meaning to ‘saying it with flowers’ for Mother’s Day
Created the world’s first Blooming QR Code: the first ever QR code made from 10,000 fresh flowers. With competition. Ability to makes purchases



Lacoste. Extended brand global launch of LCST
Augmented reality. App allows consumers to ‘Bring the Colour’ to their city by scanning store window displays, in-store signage and promotional postcards 



Pret A Manager – mobile platform
Employed a unique Perceptive Design approach that combines real-time context sensing, physical and virtual data interpretation and responsive optimisation 



Boots Swine Flu – advice about flu. Mobile Site & Banners
Developed a mobile guide to swine flu. Supported by a targeted mobile advertising campaign across Vodafone Live!



Virgin – Unlimitacular. To bring mobile tariff to life
Created a new word with spectacular visual text – UNLIMITACULAR



Reebok scores with Mobile Ad Campaign
Created a banner ad for Reebok on the Vodafone live! portal which invited consumers to click through to enter a competition or download content



ebay – drive mobile traffic
Created series of static campaigns to promote eBay’s mobile offerings for a variety of mobile and tablet devices and platforms. Also, created eBay’s first Apple iAd



Arriva (bus transport company). Mobile ticketing 
Campaign focussed on educating existing customers about what m-ticketing is, how it works and the benefits of convenience, speed and an improved travelling experience



95.8 Capital FM. Increase listeners. Mobile advertising / AdMob
95.8 Capital FM used geo-targeting to access the more than one million unique iPhone and iPod Touch users in the UK on the AdMob network each month



Honda. Engage with young, male audience and brand statement. Mobile interactive / SMS 
The campaign incorporated a large billboard poster on Wexford street with the tagline ‘Wake the Beast’ asking passers-by to Text START to 51500



Mixology (drink guide app). Boost downloads. Mobile advertising / AdMob
AdMob ran text ads across more than 3,000 iPhone apps in their network. When clicked, the ads led users directly to the Mixology page in the App Store



Lucozade Campaign Energized by Mobile Marketing – banner ads and Bluetooth 
First mobile internet element comprised a banner campaign on the O2. The second element was a Bluetooth promotion in Dublin’s three universities



Simply. Mobile advertising / AdMob
AdMob’s sophisticated targeting capabilities allowed Simply to focus text link ads on the exact traffic they wanted to reach for each of Dada’s mobile properties



John Lewis Insurance – Mobile site design & build
Built a mobile site for John Lewis Insurance to improve user experience and increase conversion rates of mobile users



Volkswagen. Mobile advertising. Drive increased brand awareness of the new Golf
Leveraged AdMob’s significant reach and geo-targeting capabilities in order to focus this campaign specifically to consumers in Germany across a range of premium mobile sites and applications



Whack ‘em All (iPhone app). Mobile advertising / AdMob 
The campaign utilized AdMob’s Download Tracking service to measure the number of downloads generated as a result of each ad



MTV. Mobile advertising / AdMob
Used AdMob’s mobile ad platform to run eye-catching display banners and local language text link ads to country-specific mobile sites



AutoWeek (traditional media publisher). Mobile advertising / AdMob 
AutoWeek became an AdMob publisher by implementing AdMob’s iPhone SDK in order to be able to serve ads and monetize users



Ford Direct Response Campaign. Mobile SMS 
Allocated different SMS keywords on the standard rate short-code 51500 to correspond with different campaigns run by Ford



Coors Light Peak Promotion. Mobile integrated 
Allow customers to use their mobiles to register. Generate opt-in mobile databases and effectively measure responsiveness 



Sponsor a Child Response Campaign. Mobile SMS
Test the text response mechanism – this would allow WVI to control the process, allowing them to call prospects back when they could manage



Telefonica O2. Increase adoption of their free SIM. Mobile advertising / AdMob 
O2 was able to evaluate multiple messaging and targeting options by creating several different text link ads with images



Mars ‘Summer of Sport’ Txt2Win campaign
Developed an instant win SMS competition which allowed consumers to enter by simply texting MARS to 51500 to find out instantly whether or not they have won



Sol Mobile Ticketing campaign 
Issued the mobile tickets via SMS. Each SMS contained a unique ticket code and a WAP link to a 2D barcode which could be scanned and validated 



Deep River Rock – to increase sales and boost awareness.Text2Win 
Customers could enter via the festival website or by SMS advertised on-pack – these were validated by Puca’s system in real time



Tesco Bank. 
Emphasising usability whilst travelling, the mobile site also automatically saves at each step of the application process to avoid internet dropouts deleting a partly completed application 



Morgan Crucible plc. Mobile site
A sitemap for the mobile website was developed, followed by the creation of wireframes for mobile pages and the optimisation of content for mobile devices



O2 Travel Insurance on your Mobile
Developed a robust mobile commerce storefront for the service which incorporated both Laser and Credit Card payment. The site is fully integrated with the card processing



Halifax Mobile Advertising Campaign
Developed a simple mobile banner and mobile internet site which was then advertised on the Vodafone Live!



Flixster (film reviews). To increase downloads. Mobile advertising / AdMob
The campaign utilized AdMob’s Download Tracking to measure downloads generated as a result of each ad



Today FM’s charity flood appeal. Mobile SMS
The appeal, which was to help people affected by Ireland’s floods, was organised by the Ray Foley Show and involved listeners texting an SMS ‘pledge’



Lucozade. Launch Lucozade Alert. Mobile site and Bluetooth. 
A banner campaign on the O2 Active mobile site which invited visitors to ‘engage your brain’. 



Land Rover. Build purchase consideration. Admob mobile ads
AdMob ran graphical banner ads and text link ads with sophisticated targeting to reach Land Rover’s target audience of high net worth males


 MORE TOP DIGITAL MARKETING CASE STUDIES:

 

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