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25 Top Digital – Branding / Planning / Strategy Case studies

Top Digital – Branding / Planning / Strategy case studies from the leading digital agencies and brands – UK and worldwide 
Compiled by Ed Mahony of Newsdrilldigital.com, 2014
Click on red text to visit case study


Coca-Cola digital strategy. 
Various websites unified. Content marketing with editorial team. Applications. Awards: Finalist – Best Content Marketing Solution of the Year (consumer) – International Content Marketing Awards



Canon Europe. Needed a strategic digital roadmap
Co-created an image management platform designed to seamlessly bring users’ entire digital photography collections together



Dairy Queen (ice-cream). Blog / Podcasting / Facebook / Twitter 
Dairy Queen by nature is a very social brand. Everyone in their corporation understand the impact of social media



Metia and Rough Guides bring out beauty of world and web with Microsoft Internet Explorer
Online travel photography website, uses latest features of Microsoft Internet Explorer and integration with Rough Guides content to share travel experiences with users



Nike + Kinect Training (Xbox 360)
Get fit via Xbox Kinect’s body sensor technology. Take an assessment, set your goal and receive a training programme unique to you. Choose personal trainer. Real-time feedback



Economist. Reinterpret the Economist’s annual MBA rankings for digital media 
Created interactive versions of the ranking data for both Economist.com and for the iPhone, producing the magazine’s first paid-for mobile application



Powerade (sports drink). European digital strategy
Content marketing and social media. Interviews and games with sports stars. Training tips, behind-the-scenes videos and exclusive photo shoots. Website. CMS. Content via Twitter, YouTube and Facebook.



Royal Australian College of General Practitioners. Engage with key audiences 
Central to strategy was development of personas to encourage user-centred thinking across The College. The personas were based on key audiences that were identified in stakeholder workshops



Organic Milk Suppliers’ Co-operativ – Organic Milk. New brand and ad campaig
To reverse the long-term decline in the market for organic milk, and to create a platform for sustainable growth. Awards: New Brand – The Marketing Society Awards for Excellence



Mini – Not normal. Global brand positioning. 
Campaign pays homage to MINI owners by celebrating the creative ways they show their love for the brand. Across digital and social channels as well as traditional media



Relentless (sports drink). Brand digital strategy. Grow the community
Content marketing. Website. Social Media
Best Website – Revolution Awards



City of Melbourne. Customer-centric, outcome-focused digital business transformation 
7 strategic principles to focus on: thinking, design, experiences, content, mobile, governance/leadership and sustainability/continual delivery



Errol Flynn Filmhouse – Create distinct, refined film for film lovers
Developed contemporary identity, referencing a rich cinematic heritage yet feels modern and refined. Simple, clever typographic logo – works well in both physical and digital world



Getty Images – The Watermark. Change brand perceptions from cold & exclusive 
Instead of just altering the logo design, we made the Watermark useful by embedding a behaviour in it, in the form of a quick link to purchase.



Volkswagen Contact Strategy
Intensive data analysis covering length of ownership, model migration and enquiry behaviour identified key points for messaging. A rolling multi-channel contact strategy was developed



The Scout Association. Create a digital strategy
5 year investment plan: web, mobile and social media. Audit of the organisation’s existing digital footprint. Research project. Identified key-user journeys



Anglian. Drive more consumers back to the Anglian site, increase online enquiries via GDN 
Created different combinations to re-target non-converting consumers – visitors to homepage; visitors to windows page; visitors to doors page; and visitors to conservatories page



Monash University. Help drive student recruitment, retention & more efficient operating model 

Redefined web presence to more focused outlook, ensuring usable and accessible websites not only enhanced online experience to its key audiences, but also communicated Monashs brand value accurately



Rule Financial (IT services). A full re-brand across digital and print
Needed to get their personality across to the customer/client and we needed to highlight their knowledge and expertise. They needed a human face



RSPCA. Provide engaging and consistent user experience, improve online donatting
Carried out a project to assess what each association was trying to achieve through their website to understand to what extent they were achieving their business objectives



If (insurance). Recommend digital opportunities to improve experiences for customers
Four key themes emerged: Targeting, Reaching, Managing, and Selling. Focusing on these areas, we brought theory to life



AIB – Better Ireland Campaign. Mobile SMS
Used text voting for the very first time with Puca providing the text voting mechanic



Teagasc (Irish food agency). Mobile SMS 
EU-wide tender for the provision of a custom interactive SMS service at Teagasc, the Irish food and farming agency



Sky+ HD
Integrated campaign that would boost sales of its Sky+HD offering


 
Kempinski (hotels) SEO / PPC
Key objective was to devise a set of campaigns that would improve the consistency of the brand message globally, increase ROI and ultimately drive greater volumes of bookings to each destination.

 


 

 

 

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