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13 Top Twitter Case Studies

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Top Twitter case studies from the leading digital agencies and brands – UK and worldwide (For Top Facebook Case Studies, click here, for Top Social Media (general) Case Studies, click here).
Compiled by Ed Mahony of Newsdrilldigital.com, 2014
Click on red text to visit case study
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Dewar’s (whisky). Dewar’s Hub – Twitter. 
The Dewar’s Hub: an interactive experience that distils and visualises real time conversations on Twitter from around TED and displays them in a high definition display



Tourism Ireland. My Irish 140. Get people talking
For a madcap 140 hours, invited the world to celebrate their sense of Irishness. 



Coral Promoted Tweets
Target users on Twitter with real-time odds and betting updates by using ONE Media Manager to align activity



Mercedes-Benz Tweet Race. Appeal to younger generation
Get 4 Tweets, drive 1 mile: The Mercedes-Benz Tweet Race to the Super Bowl. The contest comprised three days, four teams and 1,400 miles



Snow Machine. Experiential Christmas event in Covent Garden
Passing Christmas shoppers were invited to Tweet #snow to @thesnowmachine, which would then cause a ten second snow flurry



Orange – Flickometer. Amplify Oranges sponsorship of the BAFTA across social media 
A real time data visualisation of Twitter activity around the BAFTA Awards, the nominees and the eventual winners. Revolution Awards – winner



Odeon – Fanatical About Film #Twelevatorpitch 
Our resulting #Twelevatorpitch challenge ‘pitched’ popular film plots to ODEON’s Twitter followers in less than 140 characters and invited them to guess which film these often cryptic tweets were referring



Huff Post UK – Launch Event
A live Twitter wall that allowed members of the audience – both inside the venue and beyond its walls – to get involved in the debate



M&S Tales. Getting Mums to shop with hearts not heads
Children’s make-believe-stories turned into pictures. Stories captured via Twitter



20th Century Fox – Ridley Scott’s film Prometheus. 
A series of Promoted Tweet campaigns were launched in the month leading up to the trailer launch



Philips vs. Word of mouth. Youtube and Twitter
The heart of the campaign was the Philips_vs Twitter page. Here, users were invited to tweet ideas within 140 characters, starting with Philips_vs



Channel 4 help raise awareness about the Police and Crime Commissioner (PCC) elections
Viewers were asked to take part through social media using the Twitter hashtag #mypcc to highlight what they would like their PCC to do



Activision (games). Twitter Mission
Created a ‘Choose Your Own Adventure’ – style Black Ops II mission that involved clicking on secret agent profiles and making tactical decisions


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