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Mobile Marketing – Advantages / Disadvantages

Although mobile and web have much in common, they, also, have much that is different. In some instances, mobile is a competitor to web, in other instances, they compliment one another. Here is a list of mobile marketing pros and cons.

Mobile Marketing – Advantages

  • Quantity of devices - Sheer quantity of mobile devices (many countries now have 100% penetration – almost double the penetration of people with PCs).
  • Personal – For many, a mobile device is like a personal accessory. Mobiles are used in a very personal way.
  • On person / on-the-move – Because of their size and use, a lot of people keep their mobiles with them most of the time.
  • Experience exposure / location-based marketing – Mobile phone users can be exposed to various experiences in different locations – with the various different experiences offering opportunities to mobile marketers.
  • Better ad campaign returns – Often better ad campaign returns on mobile than web. Ad Ad campaigns can be made more personal and interactive on mobile than web
  •  Promotions – Particularly good for promotions, coupons, vouchers etc ..

Mobile Marketing – Disadvantages

  • Open Standard – Designers are really challenged by users with phones with different viewing sizes, browsers and operating systems.
  • Not user-friendly - Well it’s not as user friendly as a laptop, for example, due to its size. This can have limits on user experience in general.
  • Difficult to use – Often features / apps are complicated to use and take time / interest to learn
  • Ad campaigns can easily backfire – Ad campaigns that are not relevant to audiences and/or are bad can really back-fire because mobiles are so personal, and users don’t want to be interrupted with advertising they dislike
  • Brand interaction – Extra way of increasing brand interaction

 

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One Comment

  1. In some instances, mobile is a competitor to web, in other instances, they compliment one another. Experience exposure / location-based marketing – Mobile phone users can be exposed to various experiences

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